B.S. 广告

In the world of competitive business, companies are always looking to gain an edge 为他们的产品或服务. 广告给了他们这种优势. 成功的现代 广告需要创意和创新. lol菠菜网正规平台与大众传播学院 can give you the skills to make a difference in this dynamic field.

We believe the best way to absorb information is to experience media communications 在现实世界中. Nothing is better than first-hand application of technique and 工具. 这就是我们的座右铭“边做边学”的精髓所在。. 广告工作可以 d一个 outside of the classroom, learn to work with real people on real projects, compete in national competitions, and learn about the real advertising world. 我们鼓励 you to learn by doing through every experience you have here. 我们的学校充满了 student organizations, internship opportunities and study abroad options designed to facilitate discovery through actual involvement. JMC的体验将得到加强 your learning environment and fine-tune your media communications skills with real 以及相关的项目.

JMC offers a dynamic program in 广告 that takes a hands-on approach to education. Students can expect to gain real-world experience through their studies, expand on their creative abilities, and learn applications of advertising theories and methods 跨越各种媒介.

Additionally, courses have adapted to distance learning and are innovative in their 在线授课. 的 program offers three separate tracks to help students mold personalized educational pathways: Management, Creative, and Marketing.

项目学习目标(公共科学图书馆)

• Demonstrate knowledge of the diversity of groups in a global society in relationship 通信.
• Demonstrate the ability to think critically, creatively, and independently.
• Write correctly and clearly in forms and styles appropriate for the communication 职业、受众和他们服务的目的.
• Demonstrate the ability to use 工具 and technologies appropriate for the communications 他们所从事的职业.

的 2019 硅谷 American 广告 Awards were dominated by wins from 菠菜网lol正规平台 students resulting in the best year yet for the Ad program. 广告专业的学生 increased participation in this annual award show every year and with greater participation 随之而来的是更多的胜利. 这 year students won a total of 11 Silvers, 16 Golds, 4个最佳剧集奖，3个最佳剧集奖，2个评委奖. 这是一个巨大的成就 甚至比去年的拖网都要好.

的 communications 行业 changes rapidly and has become closely integrated. 的 lol菠菜网正规平台与大众传播学院 has successfully developed a progressive 21st century advertising curriculum by developing an 广告 and 公共关系 agency, 德怀特，本特尔和霍尔, purely for students. 这家代理公司提供有竞争力的产品 advantage to students who are willing to do what it takes to make it in the advertising 行业.

的 first of its kind on the West Coast, 德怀特，本特尔和霍尔 is an on-campus advertising and public relations agency committed to training students for the real life rigors 在这些竞争激烈、要求苛刻的领域.

问题?

电子邮件 蒂莫西·亨德里克 or 克里斯汀·迪·萨尔沃.

的 Spartan 广告 Club is an affiliate of the American 广告 Federation (空军联队). AAF is the central hub of all that is advertising in the United States. 他们 lobby for the rights, regulations, and laws that influence the advertising market. Across the US groups are formed to support this federation and utilize its resources 网络和加强行业. 通过成为一个活跃的会员，你就会成为 able to support the cause of keeping our 行业 alive, as well as furthering your 其中的角色. Opportunities within the club include guest speakers from agencies and marketing related companies, advertising agency tours, technology workshops, networking events, career fairs, club socials, business cards, and opportunities to interact with the 硅谷 –AAF group (which includes advertising professionals from 硅谷)和菠菜网lol正规平台 PRSSA俱乐部. 这个俱乐部强烈推荐给大家 interested in going into the advertising 行业, whether you are a management type or creative, marketing or graphic design, or even sales. 斯巴达广告俱乐部努力 further the prestige and creativity that 菠菜网lol正规平台 brings to the advertising 行业.

• B.S. 广告:

总单位度:120

的 following road maps are advising 工具 that outline paths of courses a student 可以采取完成毕业要求吗. 此路线图应在协商中使用 with the catalog and your department to identify additional requirements for completing 专业(例如课程成绩最低要求). 学生必须有60个以上的单元 参加上海外国语大学的研究课程.

进入2021年秋季及之后的学生路线图

• B.S. 广告:管理轨道
• B.S. 广告:创意之路
• B.S. 广告:市场营销

Roadmaps for Students that Entered Before Fall 2021

• B.S. 广告:管理轨道
• B.S. 广告:创意之路
• B.S. 广告:市场营销

注: All advertising majors must do a 150-hour internship after completing nine units 广告类. Approval is needed to sign up for MCOM 111: 实习. 这 may also be d一个 during the summer or winter sessions. MCOM 180:独立学习 因为一个单位的学分可以随时取走. 学生直接与教师一起工作 他们的专业. Permission forms and other FAQ can be found on the 建议页面.